L.L. Bean is set to test a combination of blockchain and internet-of-things technology to gather data about how customers are using their products, The Wall Street Journal reports. The plan will be to sew in sensors that will send data to the Ethereum blockchain platform, where it will be tracked and analyzed to help the company understand the life span of the product. Meanwhile, a new white paper details a proposal from Nebula Genomics, where it would also employ a blockchain-enabled platform but for genomic data sharing and analysis. Nebula plans to sequence a person’s genome for under $1,000, share information on the data with the customer, secure it with blockchain technology, then leave the data with the customer. The plan would allow for customer ownership of the blockchain-protected data. (Registration may be required to access this story.)
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