Digital rights group Electronic Frontier Foundation and a coalition of privacy-enhancing companies that includes Disconnect, Adblock, Mixpanel, Medium and DuckDuckGo, have issued a stronger Do-Not-Track (DNT) standard, The Guardian reports. EFF Chief Computer Scientist Peter Eckersley said, “We are greatly pleased that so many important web services are committed to this powerful new implementation of Do Not Track, giving their users a clear opt-out from stealthy online tracking and the exploitation of their reading history.” Disconnect Chief Executive Casey Oppenheim said, “The failure of the ad industry and privacy groups to reach a compromise on DNT has led to a viral surge in ad blocking, massive losses for Internet companies dependent on ad revenue and increasingly malicious methods of tracking users and surfacing advertisements online.”
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