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Daily Dashboard | CMA to investigate impact of Google's Privacy Sandbox Related reading: How the proposed APRA could impact AI

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The U.K. Competition and Markets Authority announced it will investigate Google's Privacy Sandbox privacy changes. The CMA seeks to assess how the changes, which will disable third-party cookies in the Chrome browser and replace them with new tools for targeted advertising, will impact the advertising ecosystem. The CMA has engaged with the technology company to better understand the Privacy Sandbox proposals and will work with the U.K. Information Commissioner's Office on the probe.
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