GigaOM’s David Meyer reports on CitizenMe, an app designed to inform users what online services deduce about their personalities and with future intentions to encourage users to sell that data to advertisers. Instead of reinventing the current Internet ad model, Meyer writes, the app aims to improve it. CitizenMe has been working with the Psychometrics Centre at the University of Cambridge to tap into web services to help determine how users are scored. “The first step is to provide visibility and control of data, so you can go into your settings and have some control. If you want to, you can share that data … you can exchange data for a reward,” the company’s founder said, adding, “We then provide a marketplace and exchange where we exchange on your behalf.”
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