Cisco has announced that it is working toward a method to thwart video service password sharing — a practice that cost the media industry $500 million in 2015, reports Videonet. The concept uses data science to determine “where authorized users would normally be (geographically), the times of day they use the service (typically) and other behavioral characteristics that can identify them.” Cisco demonstrated this work in progress at IBC 2016 and is in testing for creating a deployable product. The company also aims to use similar methods to identify legitimate subscribers to pay TV that redistribute broadcast signals. The next question is what to do once they can identify individuals sidestepping the systems.
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