AdExchanger gathers the reaction of several CEOs to Apple's new privacy-focused logon button for apps. When Apple announced they were launching a privacy safe logon with iOS 13 as a way for users to sign in without being tracked, several advertisers took notice. With the forthcoming iOS 13, users will not have to sign in with the same email address; rather, Apple will generate a different email for every app or service that person uses as a way to prevent third parties from connecting a real email address to cross-app activity. For example, mParticle CEO Michael Katz said, “This is part of a continued overall trend where brands will need to prioritize the customer experience over a growth-at-all-costs approach.”
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