Following a review of Visual Supply Company stemming from concerns about an online audience under the age of 13, BBB National Programs’ Children’s Advertising Review Unit found the service is not directed “primarily or secondarily” to children. CARU said VSCO’s social media and photo editor application has become known to teens over social media platforms through the “VSCO girl” trend. CARU identified VSCO’s attempts to direct its service to adults and said it is not responsible for and did not encourage the trend.
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