The Interactive Advertising Bureau of Canada, the IAB Tech Lab and stakeholders have spent the last 18 months developing the Global Privacy Project, according to IAB Canada. Version I of the GPP will include a Canadian-specific transparency and consent string for digital advertisers to prepare to go cookieless. Data subjects can make choices online that are technically executed while providing the supply chain with an accountability stream, as well as a record of user consent statuses. Version I is anticipated to be released before the end of March for public commentary.
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