A California privacy bill to limit broadband providers’ ability to serve targeted ads is expected to be held for a vote this Friday after a delay of several weeks, MediaPost reports. Introduced in June, the bill, AB 375, largely models broadband privacy rules passed by the Obama-era Federal Communications Commission last year that were subsequently repealed by Congress earlier this year. If passed, the bill would require internet service providers to obtain consumers’ opt-in consent before using their web-browsing information for targeted advertising. The California bill adds a measure that would restrict ISPs from using "pay-for-privacy" billing schemes, which involve charging customers higher fees to avoid targeted ads.
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