In an interview with Digiday, European Data Protection Supervisor Giovanni Buttarelli discussed the landscape of EU General Data Protection Regulation adoption among media and advertising businesses. On the topic of consent, Buttarelli said companies must take an active approach, rather than rely on checkboxes and opt-outs. “Even ticking a box does not necessarily mean consent is freely given,” Buttarelli said. “Unambiguous consent means it must not only be explicit but meaningful, not a case of pre-ticked boxes or a case where you have no alternative but to continue through to a website.” Buttarelli also discussed fines handed out by the U.K Information Commissioner’s Office and France’s data protection authority, the CNIL, against Facebook and Google respectively.
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