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Daily Dashboard | Brill Calls for Advertisers To Be Upfront With Consumers Related reading: A view from DC: The path to IAPP Global Privacy Summit 2024

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At the Better Business Bureau’s National Advertising Division Annual Conference today, Federal Trade Commissioner Julie Brill used her keynote address to discuss the need for organizations to respect user privacy as they employ new advertising techniques such as tracking and data-sharing. “Advertising has become one of the most technologically advanced and data-driven industries in our economy,” Brill said. “However, it is not enough that companies communicate with and provide choices to consumers regarding retail mobile location tracking. They must also be truthful about these choices.” She also pushed for greater opt-out abilities for data-sharing online. “After all these years, consumers still don’t understand what’s happening with their personal information,” she said, “and they continue to struggle to control targeted advertising and data collection.”
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