As people turn to customized, made-to-measure clothes, clothing retailers have responded by placing a high value on measurement data, which they use to leverage and deliver ads to consumers in search of better fitting clothes, The Washington Post reports. A series of buyouts and partnerships have landed traditional retailers with data-heavy companies, allowing them to better capture this growing section of the consumer population. The trend, however, has raised privacy concerns that the data resembles private health information. Pam Dixon, founder of the World Privacy Forum, said, “This extraordinary profusion of health-related data is not covered under anything. You have to rely on the privacy policies of the company, and it’s really not enough.” (Registration may be required to access this story.)
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