Customer data platform BlueConic has raised $13 million in Series B funding to continue expanding its global footprint, MarTech Series reports. “In an era of consumer privacy regulations like (the EU General Data Protection Regulation) and (California Consumer Privacy Act), brands are unprepared to orchestrate individualized marketing for every stage of the customer (life cycle) while also respecting individual privacy,” BlueConic CEO and Co-Founder Bart Heilbron said. “Most brands still lack a single source of customer data truth down to the individual level that is accessible in real time to marketers and their activation channels. That’s why we’ve designed our CDP from inception to meet the ever-evolving needs of the marketer, and we’ll continue to build on that foundation of flexibility as we lead the category into its next stage of maturity.”
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