New software from augmented-reality app Blippar will allow customers to use facial recognition technology on their smartphones, Newsweek reports. The app allows users to scan an individual’s face in print, on TV, or in real life, then learn their names and other information. “Augmented Reality Face Profiles will change the way we communicate and express ourselves,” said Blippar, Co-Founder and CEO Ambarish Mitra. “Our face is our most expressive form of communication and with this release we are allowing this to become digital for the first time.” Blippar has created a database with 70,000 public figures, but privacy concerns may arise, as users can upload people’s faces without consent. In other news, facial recognition startup Megvii Inc. has received $100 million from investors to improve its technology, while L.A. Tan Enterprises agreed to pay $1.5 million to settle a class-action lawsuit under the Illinois Biometric Information Privacy Act.
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