By Sam Pfeifle
Publications Director

While Big Data jobs are growing at a 26-percent clip, privacy jobs as a subset of those Big Data roles are growing even faster.

Such are the findings at iCrunchData.com, a Big Data-focused jobs board that this year has begun tracking Big Data positions throughout the entire U.S. through its Big Data Jobs Index. Founded 11 years ago, the site is not unlike Monster and other jobs boards where companies pay to post positions and potential employees can search and post resumes.

For the first time this year, the company has begun tracking changes in different sectors for the market. All told, iCrunchData finds that total tracked positions have grown by 26 percent over the last three months, the company reports to The Privacy Advisor, to a total of 462,817 jobs overall in the U.S. However, data privacy gigs are up 31 percent, to a total of 19,451.

Todd Nevins, a co-founder of the site and director of marketing and media relations, said the board just starting seeing jobs with privacy in the title pop up in the “last year or two,” but the NSA scandal has “blown it up, and that’s where that 31-percent growth is.”

Marketing analytics jobs, for instance, are up only about 19 percent.

And where are the data privacy jobs most prevalent?

“It’s definitely in the Fortune 500 companies,” Nevin said. “Seventy percent of Fortune 500 companies use us now, and our customer base in general leans toward medium- and large-sized organizations, so that’s where we’re seeing the growth.”

Further, “data privacy is big within the consumer-based companies,” he said, “companies like financial services, healthcare, retail. Less so in the nonprofits, universities, those kinds of companies.”

And it’s not just that they’re consumer-facing. It’s also that they’re in market verticals where the margins are razor-thin, so they’re more likely to use data analysis in the first place.

“Financial services, for example, a .001-percent difference in a marketing campaign could mean a lot,” said Nevins, “and certainly a one-percent difference in a marketing campaign is a big deal … Those are the companies that are leading the way. They have to uncover every single aspect of potential margin in maximizing the customer relationship.”

Since that margin is so small, he reasons, they’re also willing to invest in privacy professionals to make sure all of that margin isn’t undone by bad privacy PR or a sanction from a regulator.

Read More By Sam Pfeifle:
EuroPriSe Seal To Change Hands January 1
Where IBM Thinks BYOD Technology Is Headed
Circle Makes Us Square
Strickland new CPO at JP Morgan Chase


If you want to comment on this post, you need to login.


Board of Directors

See the esteemed group of leaders shaping the future of the IAPP.

Contact Us

Need someone to talk to? We’re here for you.

IAPP Staff

Looking for someone specific? Visit the staff directory.

Learn more about the IAPP»

Daily Dashboard

The day’s top stories from around the world

Privacy Perspectives

Where the real conversations in privacy happen

The Privacy Advisor

Original reporting and feature articles on the latest privacy developments

Privacy Tracker

Alerts and legal analysis of legislative trends

Privacy Tech

Exploring the technology of privacy

Canada Dashboard Digest

A roundup of the top Canadian privacy news

Europe Data Protection Digest

A roundup of the top European data protection news

Asia-Pacific Dashboard Digest

A roundup of the top privacy news from the Asia-Pacific region

Latin America Dashboard Digest

A roundup of the top privacy news from Latin America

IAPP Westin Research Center

Original works. Groundbreaking research. Emerging scholars.

Get more News »

IAPP Communities

Meet locally with privacy pros, dive deep into specialized topics or connect over common interests. Find your Community in KnowledgeNet Chapters, Sections and Affinity Groups.

IAPP Job Board

Looking for a new challenge, or need to hire your next privacy pro? The IAPP Job Board is the answer.

Join the Privacy List

Have ideas? Need advice? Subscribe to the Privacy List. It’s crowdsourcing, with an exceptional crowd.

Find a KnowledgeNet Chapter Near You

Talk privacy and network with local members at IAPP KnowledgeNet Chapter meetings, taking place worldwide.

Find more ways to Connect »

Find a Privacy Training Class

Two-day privacy training classes are held around the world. See the complete schedule now.

The Privacy Core™ Library Has Evolved

Privacy Core™ e-learning essentials just expanded to include seven new units for marketers. Keep your data safe and your staff in the know!

Online Privacy Training

Build your knowledge. The privacy know-how you need is just a click away.

Upcoming Web Conferences

See our list of upcoming web conferences. Just log on, listen in and learn!

Train Your Team

Get your team up to speed on privacy by bringing IAPP training to your organization.

Let’s Get You DPO Ready

There’s no better time to train than right now! We have all the resources you need to meet the challenges of the GDPR.

Learn more »

CIPP Certification

The global standard for the go-to person for privacy laws, regulations and frameworks

CIPM Certification

The first and only privacy certification for professionals who manage day-to-day operations

CIPT Certification

The industry benchmark for IT professionals worldwide to validate their knowledge of privacy requirements

FIP Designation

Recognizing the advanced knowledge and issue-spotting skills a privacy pro must attain in today’s complex world of data privacy.

Certify Your Staff

Find out how you can bring the world’s only globally recognized privacy certification to a group in your organization.


The IAPP’S CIPP/E and CIPM are the ANSI/ISO-accredited, industry-recognized combination for DPO readiness. Learn more today.

Learn more about IAPP certification »

Are You Ready for the GDPR?

Check out the IAPP's EU Data Protection Reform page for all the tools and resources you need.

IAPP-OneTrust PIA Platform

New U.S. Government Agency privacy impact assessments - free to IAPP members!

IAPP Communities

Meet locally with privacy pros, dive deep into specialized topics or connect over common interests. Find your Community in KnowledgeNet Chapters, Sections and Affinity Groups.

Privacy Vendor List

Find a privacy vendor to meet your needs with our filterable list of global service providers.

More Resources »

Europe Data Protection Intensive 2017

The Intensive is sold out! But cancellations do happen—so hurry and get on the wait list in case more seats become available.

Global Privacy Summit 2017

The world’s premier privacy conference returns with the sharpest minds, unparalleled programs and preeminent networking opportunities.

Canada Privacy Symposium 2017

The Symposium returns to Toronto this spring and registration has opened! Take advantage of Early Bird rates and join your fellow privacy pros for another stellar program.

The Privacy Bar Section Forum 2017

The Privacy Bar Section Forum is sold out! But you can still add your name to the wait list, and we'll keep in touch about your status. Good luck!

Asia Privacy Forum 2017

Call for Speakers open! Join the Forum in Singapore for exclusive networking and intensive education on data protection trends and challenges in the Asia Pacific region.

Privacy. Security. Risk. 2017

Call for Speakers open! This year, we're bringing P.S.R. to San Diego. Submit today and be a part of something big! Submission deadline: February 26.

Europe Data Protection Congress 2017

Call for Speakers open! The Congress is your source for European policy debate, multi-level strategic thinking and thought-provoking discussion. Submit a proposal by March 19.

Sponsor an Event

Increase visibility for your organization—check out sponsorship opportunities today.

More Conferences »

Become a Member

Start taking advantage of the many IAPP member benefits today

Corporate Members

See our list of high-profile corporate members—and find out why you should become one, too

Renew Your Membership

Don’t miss out for a minute—continue accessing your benefits

Join the IAPP»