By Sam Pfeifle
While Big Data jobs are growing at a 26-percent clip, privacy jobs as a subset of those Big Data roles are growing even faster.
Such are the findings at iCrunchData.com, a Big Data-focused jobs board that this year has begun tracking Big Data positions throughout the entire U.S. through its Big Data Jobs Index. Founded 11 years ago, the site is not unlike Monster and other jobs boards where companies pay to post positions and potential employees can search and post resumes.
For the first time this year, the company has begun tracking changes in different sectors for the market. All told, iCrunchData finds that total tracked positions have grown by 26 percent over the last three months, the company reports to The Privacy Advisor, to a total of 462,817 jobs overall in the U.S. However, data privacy gigs are up 31 percent, to a total of 19,451.
Todd Nevins, a co-founder of the site and director of marketing and media relations, said the board just starting seeing jobs with privacy in the title pop up in the “last year or two,” but the NSA scandal has “blown it up, and that’s where that 31-percent growth is.”
Marketing analytics jobs, for instance, are up only about 19 percent.
And where are the data privacy jobs most prevalent?
“It’s definitely in the Fortune 500 companies,” Nevin said. “Seventy percent of Fortune 500 companies use us now, and our customer base in general leans toward medium- and large-sized organizations, so that’s where we’re seeing the growth.”
Further, “data privacy is big within the consumer-based companies,” he said, “companies like financial services, healthcare, retail. Less so in the nonprofits, universities, those kinds of companies.”
And it’s not just that they’re consumer-facing. It’s also that they’re in market verticals where the margins are razor-thin, so they’re more likely to use data analysis in the first place.
“Financial services, for example, a .001-percent difference in a marketing campaign could mean a lot,” said Nevins, “and certainly a one-percent difference in a marketing campaign is a big deal … Those are the companies that are leading the way. They have to uncover every single aspect of potential margin in maximizing the customer relationship.”
Since that margin is so small, he reasons, they’re also willing to invest in privacy professionals to make sure all of that margin isn’t undone by bad privacy PR or a sanction from a regulator.