Bell Canada, the country’s largest telecommunications group, made a decision to begin asking customers for permission to track their activity in an effort to deliver tailored marketing, The Canadian Press reports. Teresa Scassa, who teaches law at the University of Ottawa and holds the Canada Research Chair in Information Law and Policy, said that while the company did a good job in explaining its intent, those who opt in will be providing valuable information with “little to no compensation for increased risks to their privacy and security.” Scassa also raised privacy concerns, highlighting that the data could become vulnerable and personal advertising could create “friction” for families who have their search history targeted.
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