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Citibank Hong Kong received a HK$10,000 fine after admitting it violated a direct marketing offense under the Personal Data Privacy Ordinance. The bank failed to comply with a request from a data subject to stop using his personal data in the use of direct marketing. In 2016, the data subject applied for a credit card online and, despite opting out of the use of his personal data in direct marketing during the application phase, he still received a direct marketing call from the bank. Under the ordinance, the bank faced up to HK$500,000 and three years of imprisonment for noncompliance of the law.
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