TOTAL: {[ getCartTotalCost() | currencyFilter ]} Update cart for total shopping_basket Checkout

Daily Dashboard | Authenticated consent may become publishers' alternative to cookie tracking Related reading: Notes from the IAPP Canada Managing Director, Nov. 15, 2019



Digiday reports on authenticated consent as a method publishers may use to collect users’ privacy preferences as the industry moves away from third-party cookies. The method allows publishers to gather consent via identity-based signals rather than cookies. After the EU General Data Protection Regulation went into effect and tech companies such as Apple began to implement anti-tracking policies within their browsers, the need for alternatives to cookies has been a high priority for marketers. “It’s on the mind of pretty much every publisher out there,” Sourcepoint CEO Ben Barokas said. “We’re at an interesting tipping point where 50% of traffic available is cookie-challenged unless identity is understood and consent is captured, and the ability to do audience targeting is brought back to those devices.”
Full Story


If you want to comment on this post, you need to login.