The ruling by Austria's Data Protection Authority against data flows associated with Google Analytics signaled the need for organizations to dig in on finding a long-term solution for facilitating transfers. IAPP Vice President & Chief Knowledge Officer Caitlin Fennessy, CIPP/US, opines that arriving at a solution will amount to a three-part race and privacy professionals must "help their CEOs, boards, and the senior-most government officials involved in data transfer talks understand these three possibilities and the potential impacts of each." Fennessy detailed what the road ahead looks like with these efforts.
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