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Europe Data Protection Digest | Austrian post office sold PII of nearly 3M customers Related reading: Tech talk: Deidentification versus anonymization





According to a report from Addendum, the Austrian post office sold personal information belonging to nearly 3 million customers to companies for targeted marketing, reports. The information included people’s names, addresses, ages, genders and, in many cases, assumptions on users’ political affiliation. In a statement, the Austrian Post said, "The specified characteristics are collated in this way and are allowed to be used exclusively for marketing purposes. The use of such data is strictly limited to this purpose only," but others argue such practices violate the EU General Data Protection Regulation.
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