At a U.S. Senate Committee on the Judiciary hearing Tuesday, lawmakers sought answers from witnesses on the ways companies are monetizing users' personal data and whether consumers should have more choice in the matter as Congress looks toward crafting a federal privacy law — at some point. Lawmakers focused much of their time asking Google about its monetization of consumer data via behavioral advertising and its location-tracking policies. David Hoffman, CIPP/US, global privacy officer at Intel — which has crafted its own draft legislation — said the U.S. needs a law that tightly regulates third parties like data brokers, which he said, "are poisoning the well of trust out of which real technology companies like Intel and our customers must drink." Angelique Carson, CIPP/US, was at the hearing and has the details in this exclusive for The Privacy Advisor.
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