“We need to stop pretending that pseudonyms protect privacy.” Such was Cambridge University Prof. Ross Anderson’s message to assembled privacy professionals during today’s opening keynote at the IAPP Europe Data Protection Intensive here in London, UK. “Above all,” he said, “we need honesty.” In this exclusive for The Privacy Advisor, IAPP Publications Director Sam Pfeifle reports on Anderson’s talk, including advice for privacy professionals that work with Big Data sets. “The world has to change,” Anderson insisted. “There are ways forward technically, but it involves doing research the way Google would do it, rather than the way it’s done now.”
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