After reaffirming its Cross-Border Privacy Rules system, the Asia-Pacific Economic Cooperation's newest priority is encouraging more companies and countries to participate, the International Trade Administration's Tradeology blog reports. “The APEC Cross-Border Privacy Rules system builds consumer, business and regulator trust in the data flows that businesses in the United States and across the Asia-Pacific region rely on by providing voluntary but enforceable standards for privacy protection,” said Acting Assistant Secretary of Commerce for Industry and Analysis Ted Dean. The work hasn't been in vain. "In 2016, industry support for CBPRs has grown as companies look for ways to build global compliance systems and meet increasing demands for high-standard privacy protections from consumers and business partners," the report adds. 
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