MediaPost reports how the Arsenal Football Club in London harvested positive relationships with customers by way of the EU General Data Protection Regulation. Arsenal's GDPR audit revealed the organization takes part in 800 types of data collection, leading to a data protection impact assessment and subsequent action plan. Going through the process worked in Arsenal's favor as far as streamlining data practices and better serving its customers. “If you have got a relationship built on trust, you are collecting data in the right way, and you are engaging with your audience in the right way, actually it is an opportunity,” Arsenal Head of Customer Relationship Management Mic Conetta said.
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