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Daily Dashboard | ARF calls for advertising standards to protect user data Related reading: Notes from the IAPP Publications Editor, April 20, 2018

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Following recent allegations that Cambridge Analytica illegally used Facebook user data, the Advertising Research Foundation called for the creation of new ad industry “guidelines and standards to govern consumer data collection and protection,” MediaPost reports. Speaking at the organization’s annual conference, ARF President Scott McDonald said, “The goal will be to form a working group that can draft, for further debate and consideration, a proposed code of conduct that is relevant to our world of 2018 and beyond.” Industry members and organizations are invited to join the ARF for a live-streamed town hall discussion April 26 at its headquarters in New York.
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