Change has arrived in the mobile advertising market. Apple’s App Tracking Transparency framework has been in effect for nearly a month, and mobile users are taking full advantage of the ability to have autonomy over what applications can track them and if they can receive targeted advertisements. Not only are app developers and advertisers dealing with user choice, but ATT compliance is also presenting some unique challenges. IAPP Staff Writer Joe Duball spoke with a range of professionals about how ATT’s rollout is being approached.
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