Apple's ad-tracking feature expected spring 2021

Apple announced its App Tracking Transparency feature will launch in early spring, TechCrunch reports. The rollout comes following Apple's move to delay the advertising-tracking changes in September 2020 and allow application developers time to prepare for having to ask users for permission to track. Google Ads Group Product Manager Christophe Combette wrote a blog post to explain how Google is preparing its partners for Apple's changes.