Apple plans to start enforcing its App Tracking Transparency framework in the coming weeks, Reuters reports. Under the framework, developers will need to include a notice asking for user consent before an application tracks activities "across other companies' apps and websites." The technology company said those notices will become mandatory when the iOS 14.5 operating system is available in the near future. Editor's note: IAPP Staff Writer Joe Duball explored the state of advertising technology privacy in the wake of Google's and Apple's changes.
If you want to comment on this post, you need to login.