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Daily Dashboard | Apple launches ad campaign highlighting privacy commitment Related reading: Notes from the IAPP, May 24, 2019




Apple launched a new ad campaign that seeks to highlight the company’s commitment to handling user privacy, The Hill reports. The new ad is indicative of Apple's move to separate itself from other tech behemoths, using privacy as a competitive differentiator. Its on-screen text says, “If privacy matters in your life, it should matter to the phone your life is on.” The campaign comes as the company’s CEO, Tim Cook, continues to call for a U.S. federal privacy law that would give users more control over their data.
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