Apple launched a new ad campaign that seeks to highlight the company’s commitment to handling user privacy, The Hill reports. The new ad is indicative of Apple's move to separate itself from other tech behemoths, using privacy as a competitive differentiator. Its on-screen text says, “If privacy matters in your life, it should matter to the phone your life is on.” The campaign comes as the company’s CEO, Tim Cook, continues to call for a U.S. federal privacy law that would give users more control over their data.
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