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Daily Dashboard | ANA asks FTC to push for federal US privacy law Related reading: Tech talk: Deidentification versus anonymization




The Association of National Advertisers wants the U.S. Federal Trade Commission to push for a federal U.S. privacy law, MediaPost reports. In comments filed to the FTC, the ANA said it supports a law to allow companies to use data in a reasonable manner, which “could include the collection and use of non-sensitive data for advertising purposes with consumer transparency and choice.” The ANA hopes for a federal law to preempt the California Consumer Privacy Act of 2018. “Given the changing privacy approach in the states, and the risk of complete fragmentation of the U.S. privacy landscape to the detriment of consumers and businesses alike, we urge the FTC to advocate for the passage of federal legislation that creates a single national standard enforced by the FTC,” the ANA said in the comments.
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