The Association of National Advertisers is asking the U.S. Federal Trade Commission to conduct a “rigorous analysis” of the potential impact of the California Consumer Privacy Act of 2018, as well as the EU General Data Protection Regulation, MediaPost reports. Responding to an FTC call for input on various tech issues, the ANA said the California law “threatens the free flow of information and impacts U.S. consumers and businesses,” adding the definition of personal information within the bill is too extensive. “We anticipate that the Commission will find that laws like the GDPR and [the CCPA] will limit competition, overburden consumers with opt-in notices and make an efficient and effective digital economy harder to maintain,” the ANA writes in their comment to the FTC.
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