Association of National Advertisers Senior Vice President of Government Relations Christopher Oswald urged California State Attorney General Xavier Becerra to alter parts of the California Consumer Privacy Act of 2018, MediaPost reports. Oswald spoke at the attorney general’s public CCPA forum in San Diego, where he told Becerra’s office the definition of personal information is too broad and added marketers may not be able to notify consumers about the personal information they may possess should a request be made. “Any data theoretically is 'capable of being associated with' a particular consumer, which means that there is no reasonable limitation on the scope of the law,” Oswald said. “Without more clarity, businesses may end up deleting or sharing more information than is necessary.” Editor's Note: Lothar Determann covered the first CCPA public forum in this piece for Privacy Perspectives.
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