Collection and analysis of personal data on a mass scale are crucial for businesses to improve their decision-making processes, better understand customers and serve them personalized services. Personal data stores, which are central access points for individuals to upload, share, store, update and delete their personal information, are viewed as a means to best-serving business and customer needs. Olak's Ali Talip Pinarbasi and Jay Pavagadhi explain three positives that come with employing PDS models.
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