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Daily Dashboard | Amazon allegedly blocks Google’s FLoC tests Related reading: Former Uber CSO convicted of 2016 data breach cover-up

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MediaPost reports Amazon is blocking Google’s Federated Learning of Cohorts pilot tests from gathering data on sites including Amazon.com. RBC Capital Marketers Analyst Matthew Swanson said Amazon appears to be protecting “their own valuable first-party data, which is the same thing critics say Google is doing by wanting to get rid of cookies.” It could also point to Amazon “potentially creating a competitive advantage over Google,” he said.
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