California AG Kamala Harris has issued guidelines to help businesses disclose, in clear language, all their privacy practices—including whether Do-Not-Track preferences are being honored—in accordance with the recent amendments to the law commonly called CalOPPA. “This guide is a tool for businesses to create clear and transparent privacy policies that reflect the state’s privacy laws and allow consumers to make informed decisions,” Harris said. Special Assistant Attorney General Jeff Rabkin told The New York Times the AG’s office would review businesses’ privacy policies and work with them to ensure they are complying. Those that fail to comply will receive 30-day warnings prior to facing potential litigation. In this exclusive for The Privacy Advisor, Jedidiah Bracy, CIPP/US, CIPP/E, gathers analysis of the guidance’s impact and reception and what it suggests for the future of Do Not Track.
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