Both the UK’s Information Commissioner Christopher Graham and the Advertising Association’s Andy Duncan exhorted advertising professionals to embrace data protection at the AA’s LEAD summit, The Guardian reports. Data is, problematically, not only the “new oil” but also the “new asbestos,” Graham said, and that “responsibility for data protection must lie with leaders at the top of organizations and not be left for the IT department to sort out,” the report states. Duncan, meanwhile, tasked advertisers with mending “the relationship between advertisers and consumers,” the report states. He further maintained that the poor attitudes towards customer privacy and the employment of data is “tipping the balance,” he said.
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