The advertising industry is still attempting to fully grasp what measures need to be taken to comply with the California Consumer Privacy Act, Digiday reports. With so many question marks surrounding what's necessary for CCPA compliance, advertisers are erring on the side of caution, including halting targeted ads and limiting the actions on incoming data. One gray area advertisers are struggling to address most is the CCPA's definition of "sale." Foley & Lardner Partner Aaron Tantleff, CIPP/E, said it's "questionable in some cases" as to whether advertisers exchanging data to "fulfill their purpose or their services" falls under the definition of sale. Editor's Note: A recent article for The Privacy Advisor looks into the definition of "sale" under the CCPA.
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