MediaPost reports advertising trade groups have filed comments to California Attorney General Xavier Becerra asking for the do-not-track mandate to be removed from the California Consumer Privacy Act regulations. The Interactive Advertising Bureau, Association of National Advertisers, American Association of Advertising Agencies, American Advertising Federation and Network Advertising Initiative wrote that proposed regulation requiring companies to honor do-not-track signals is "extralegal" considering it is not a written provision of the CCPA. "It is not possible through these settings for a consumer to make discrete choices among businesses allowing the consumer to restrict certain businesses while permitting other businesses to transfer data to benefit the consumer," the groups wrote.
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