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AdExchanger reports advertising technology companies are becoming increasingly interested in differential privacy and its potential deployment for online advertising. When Google announced plans to curtail third-party cookies, Google Chrome Director of Engineering Justin Schuh indicated differential privacy could help deliver ads to "large groups of similar people without letting individually identifying data ever leave your browser." Since then, potential deployment of differential privacy for adtech has begun taking shape, including ending online profiling and involving data transparency for data clean rooms.
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