AdExchanger talked with those in the advertising technology industry about Google’s potential privacy plans following news the company will conceal the advertising ID of users who opt out of tracking and personalized ads. Professionals said the move is a “step in the right direction,” while adding it is too early to gauge its impact. “This change indicates that Google is not going to let Apple own the privacy crown and that it’s going to implement similar privacy features,” said Vungle Senior Vice President of Product Martin Price.
Full Story