It’s neither encryption back doors nor government mass surveillance that sets the battleground for the most fundamental privacy dispute, says Pretty Good Privacy Co-founder Jon Callas in a report for ZDNet. It’s the adblocking war, and he says, “It’s going to be a lot of fun to watch.” Callas continues: “You are not giving up your information; you’re basically selling it. … We now know that the main privacy issue is with the ad companies, not with the government.” With a rise in use of adblockers, nearly 41 percent, the Internet Advertising Bureau’s Randall Rothenberg has said it cost the industry nearly $22 billion in 2015. “The ad people are absolutely right in that their business models aren’t going to work when there are no advertisements,” Callas added.
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