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Daily Dashboard | Ad industry questions Google's third-party cookie decision Related reading: Reflecting on the US Senate privacy law hearing and SAFE DATA Act




Advertisers have questioned Google's decision to phase out third-party cookies, CNBC reports. Association of National Advertisers Group Executive Vice President of Government Relations Dan Jaffe and American Association of Advertising Agencies Executive Vice President of Government Relations Dick O'Brien said in a joint statement advertisers are concerned Google made this decision without consulting the industry and providing any alternatives. "We intend to work with stakeholders and policymakers to ensure that there are effective and competitive alternatives available prior to Google’s planned change fully taking effect," Jaffe and O'Brien said in the statement. "We will also collaborate with Google in this effort, so we can all ensure the digital advertising marketplace continues to be competitive and efficient."
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  • comment Antti Jukka • Jan 21, 2020
    The claim that Google's decision “may choke off the economic oxygen from advertising that startups and emerging companies need to survive" is funny, as if emerging companies and start-ups were investing their limited capital in large, targeted marketing campaigns. 
    More correct claim would be that it "chokes off the economic oxygen from intrusive advertising that large ad corporations, like us, would like to have in our pocket".