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Daily Dashboard | Ad industry groups voice CCPA concerns to Becerra Related reading: Notes from the IAPP Editorial Director, April 19, 2019

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A group of ad industry associations has sent a letter to California Attorney General Xavier Becerra to express concerns with the California Consumer Privacy Act, MediaPost reports. The associations, which include the Association of National Advertisers, American Advertising Federation, Interactive Advertising Bureau, American Association of Advertising Agencies and Network Advertising Initiative, tell Becerra the definition of personal information in the CCPA is too broad, adding the law could have a negative impact on loyalty programs. “The CCPA allow consumers entirely to opt out of the sale of their data or delete their data; but the law does not explicitly permit a business to offer a consumer the choice to delete or opt out regarding some, but not all, of their data,” the letter states.
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