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Daily Dashboard | Ad groups prep companies on location data use ahead of CCPA Related reading: A view from Brussels: EDPS sends signal on data transfers 

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The Mobile Marketing Association and the Network Advertising Initiative have worked to prepare companies for sharing consumer location data ahead of the California Consumer Privacy Act, Adweek reports. The groups have advised companies to be more transparent about how the online ad industry monetizes location data. The MMA has raised funds to establish the Location Privacy Alliance in hopes of creating self-regulatory guidelines for companies that have business models centered on such information. The NAI has asked its own members to raise the age of consent of addressable audiences from 13 to 16 as it plans to implement a new Code of Conduct next year. (Registration may be required to access this story.)
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