An Australian Competition and Consumer Commission report recommends customer loyalty programs improve data practices, ZDNet reports. The ACCC said existing programs do not present easily understood privacy policies and disclosure of consumer data in ways not preferred by customers. The commission also said members’ payment cards are automatically linked to their loyalty program profiles, even if users do not scan their loyalty cards. Recommendations include updating the Privacy Act by strengthening consent requirements and requiring deletion of a consumer’s personal information “without undue delay” upon their request. The ACCC recommends loyalty programs improve clarity and accessibility of privacy policies and disclose where consumer data is shared and why.
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