- Verizon Media launched a suite of solutions to help online publishers and advertisers track users without employing cookies or mobile application identifiers, MediaPost reports. The tools, promoted as alternatives to Google's Federated Learning of Cohorts, use content and other forms of real-time data signals to power machine learning algorithms.
- In an op-ed for MediaPost, Collective Measures' Lauren Beerling writes how advertisers may benefit from Google's efforts to limit targeting and tracking. "It puts targeting in the hands of the machines, which can find users faster and more accurately than marketers," Beerling writes. "The key is leaning into what machines versus humans should be in charge of."
Editor's note: IAPP Staff Writer Joe Duball explored the state of advertising technology privacy in the wake of Apple's and Google's changes.
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