The California Consumer Privacy Act has made plenty of waves since its announcement in April 2018. The law is the first of its kind in the U.S. and presents many complications for global businesses with California residents as their consumer. The CCPA will demand revision to many data-handling practices. One of the reasons competent privacy counsel is in demand in 2019 is to advise on big data monetization within the guardrails of the law. To effectively analyze data, data scientists cannot have their hands tied with privacy regulations. Deidentification of data can facilitate data utility in environments like the cloud or within a nascent technology. Pithy Privacy Founder Jacob Rubinstein takes a look at how the CCPA covers deidentified data in this piece for The Privacy Advisor.
If you want to comment on this post, you need to login.