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Asia Pacific Dashboard Digest | A look at privacy considerations for India's digital advertising industry Related reading: European Commission proposes new data governance rules



India has become a digital advertiser's dream as the online user base has increased based on internet penetration and proliferation of mobile telephony. The trend of providing personal data in lieu of personalized user experience attracts a host of privacy considerations, such as data permissions, user consent, profiling and informed data sharing. Grace Bains and Rishi Wadhwa explore India's digital marketing landscape and the privacy considerations that go along with marketing efforts.
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