Adweek reports Google is considering changes to its consumer- and advertiser-facing tools that could impact how online media is monetized. The move comes as Apple and Mozilla previously implemented third-party tracking restrictions on their web browsers. According to those familiar with the matter, working groups have been tasked with exploring how advertising will evolve within Chrome and the company’s Google Marketing Platform. It is expected that changes could impact how advertising technology vendors operate within the web browser. (Registration may be required to access this story.) 
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